The statistics quoted in current trade journals are clear in identifying that patrons are finally looking for lodging and hospitality services again!
Having a fresh look and breathing new life into your hotel is now very critical in the process of seizing that new business! Maybe your hotel cannot accomplish a multi-million dollar CapEx renovation; however, based on this “new” business….astute hotel operators will see the need to meet the guests with noticeable improvements.
Some hoteliers will only be able to accomplish a few projects while others will have funds set aside to accomplish more. Those properties that operate under a franchise will no doubt be directed by the franchise system to carry out specific improvements based on brand standards. However, there will be additional issues that will affect the guests’ perception of your hotel. What will the guest see when they arrive? Is the access onto the property clean and groomed properly? Can the experience entering the hotel and approaching the registration desk be improved? And the guest rooms…..are they competitive and fresh in appearance?
This is where “Capital Expenditure Planning” comes into play by addressing issues proactively that affect the hotel guest. If you have formulated a 5 Year CapEx Plan most of the above issues should have already been identified, solutions formulated and cost estimates compiled. At this point, the issues are….when to activate the projects and gaining access to the capital funding. For those operators that do not have long-range CapEx plans in place, all is not lost. It will be necessary to do a walk-thru of at least the issues outlined above. Establish a list of those items most likely to negatively affect the guests’ perception of your facility. Discuss solutions then obtain estimates/quotes for suitable resolutions to these troublesome issues. At that point, set in place a plan to systematically resolve each issue based on the funds available and least disruption to business.
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